Ewav, when your network needs the instruments

Ewav, when your network needs the tools

  • Barclays analysts came up with price proefje that likens bitcoin to an infectious disease and shows that like flu season, price spikes and cryptocurrency mania may be nearing an end.
  • &quot,Wij believe the speculative froth phase of cryptocurrency investment &ndash, and perhaps peak prices &ndash, may have passed,&quot, says Barclays analyst Joseph Abate.
  • Current holders are also developing &quot,immunity&quot, to more investment, and spil a result, the analysts see little likelihood of widespread adoption .

&quot,Like infection, transmission &ndash, especially to those with ‘fear of missing out’ &ndash, is by word-of-month, via blogs, news reports and individual anecdotes,&quot, Barclays analyst Joseph Abate wrote ter a note to clients Tuesday. &quot,However, once utter adoption is approached, the price decline is sustained and rapid.&quot, Bitcoin has fallen by more than 50 procent ter 2018, trading near $6,742 spil of 8:48 a.m. ET after beginning this year above $14,000, according to gegevens from CoinDesk. The cryptocurrency rose more than 1,300 procent last year, reaching a peak near $20,000 te December.

The Barclays proefje suggests that awareness around cryptocurrencies is now almost universal, and only a petite group of the population could now catch speculative rente, and buy te. Current holders are also developing &quot,immunity&quot, to more investment, Barclays analysts said. &quot,Wij believe the speculative froth phase of cryptocurrency investment &ndash, and perhaps peak prices &ndash, may have passed,&quot, Abate said. The specimen splits the global population into three sectors: Those who are susceptible, those who are vulnerable but not yet infected, and those who are immune.

The &quot,infected&quot, ter this prototype are the 0.1 procent of the population who very first bought cryptocurrencies with an unknown long-term fundamental value. Another 25 procent of the population wasgoed susceptible to the fresh asset, mostly drawn te by &quot,fear of missing out,&quot, Barclays analysts said. Some of the global population is &quot,immune,&quot, and will never buy the asset. Bitcoin and other cryptocurrencies however may see request from weaker economies with little investment chance, according to Barclays.

&quot,Cryptocurrencies may have a huis te low-trust corners of the global economy,&quot, Abate said. &quot,Broader adoption of crypto technologies faces critical challenges and strong incumbents.&quot, Barclays analysts targeted a &quot,generous upper corded&quot, for total cryptocurrency market capitalization inbetween $660 billion and $780 billion, which is near the total ter early January. The total market cap spil of Tuesday is toughly $259 billion for all of the crytpocurrencies tracked by Coinmarketcap. The total cryptocurrency market cap has dropped by more than 57 procent this year, according to Coinmarketcap.

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Chief marketing technology officers will address modernizing, data-driven brands

The role of the marketer is evolving,

and it seems entirely unfeasible to think of modern brands operating without the fresh role of the chief marketing technology officer, such is the request for the abilities the postbode combines. The CMTO role is a hybrid of the traditional CMO and the CTO, with a concentrate on technology and data-driven marketing. This encompasses everything from decisions on buying technology to understanding quantitative analysis from big gegevens.

Wij&rsquo,ve seen the need for the role arise spil more CMOs, focused originally on the product, are required to work alongside digital directors because it&rsquo,s become hard to build a strategy without combining product with the gegevens side, bringing toneel alongside product. The CMTO has the capability to fuse creativity, strategy and marketing and analytical expertise to leverage gegevens ter the most effective way for a brand. To some degree this involves throwing out the marketing rulebook and embracing digital switch spil it happens. Wij&rsquo,ve seen this at RTL, where becoming part of the &ldquo,total movie&rdquo, universe means a utter digital transformation of the company. Spil all businesses address this, wij&rsquo,ve identified five key ways that the CMTO role can work for marketers and brands.

Embracing fresh technology

From my perspective spil a fucking partner of our brand advertisers, I see that the CMTO role essentially adds another layer of selecting and integrating fresh technologies to help CMOs make more informed and smarter decisions for their go-to-market strategies. Where te the past there were silos with separate roles for IT and technology, this is now more embedded within the marketing department so that the CMO gets a holistic view of the customer and can better foresee coming market switches.

Providing seamless integration

The creation of a CMTO role permits for integration of ad operations and tech functions into central marketing. This is significant, spil the need to adapt media solutions and be at the forefront of media consumption shifts with the emergence of fresh distribution channels.The CMTO has the capability to fuse creativity, strategy and marketing, and analytical expertise to leverage gegevens te the most effective way for a brand. The market needs switch more rapidly because te some traditional organizations with a classic CTO, the martech decisions are not often fully aligned and linked to the core business KPIs. The fresh role permits the tech stack strategy to go hand-in-hand with the business objective.

Meeting customer request

I am often asked how strategy, technology, marketing and analytical expertise impacts brands. Te our case, enlargening numbers of advertisers requests a seamless and efficient way of buying our inventory and reaching their target audiences. That&rsquo,s why wij&rsquo,ve invested te leading ad tech companies to provide a more integrated solution. This will address the punt of consumers moving from traditional TV to connected TV, with budgets following suit. A CMTO ter any organization will help achieve the aim of meeting this switching customer request.

Helping to adopt fresh distribution channels

The CMTO role is crucial te the capability to adopt fresh advertising channels and technologies such spil OTT movie services and virtual reality. Targeting is key. The gathering and usage of gegevens are at the center of this treatment and, at a time where brand safety is a crucial topic, it&rsquo,s an asset when brands wij work with have developed safe and protected login platforms.

Leveraging gegevens

Most brands use and leverage vast amounts of customer and market gegevens. With regulation switching all the time (ter Europe, for example, wij&rsquo,re about to see the fresh GDPR/ePrivacy rules), it is significant to build and invest ter proprietary DMPs and collect login gegevens so that you know exactly who is using your platforms and how to better address them. This will be a big part of the CMTO role: permitting brands to use fresh regulations like GDPR spil an chance to create rich audience profiles with utter customer consent. Knowing more about our customers means better tailoring of practices for them and more relevant sharing of advertising, neither of which would be possible without a state-of-the-art ad stack.

A much-cited statistic from Gartner predicted that, by 2017, CMOs would spend more on IT than CTOs. Now wij&rsquo,re well into 2018, and that prophecy has certainly bot proven true because technology has come to define a large part of marketing. This also explains why CMTO is the role of the future because it embraces the expertise necessary for creating marketing strategies that employ gegevens and technical analysis to clearly identify the ROI across all marketing initiatives. Every brand should have one.

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Did the chicken you just bought at the supermarket have a nice life,

wander free, and eat healthy grains? If you&rsquo,re the kleintje of person who cares, Carrefour SA, the big France-based grocery chain, has the bird for you. Every chicken it sells under its house brand comes accomplish with its very own life story, thanks to the wonders of blockchain software. All you need to do is scan the label with your smartphone to get all the details. This is the same technology that serves spil the backbone of Bitcoin and other cryptocurrencies. The grocery giant isn&rsquo,t just attempting to appeal to discriminating foodies. It wants to do whatever it can to ensure its products aren&rsquo,t tainted, part of a broader industry trend that buys into the as-yet-unproven promise that blockchain can improve food safety.

Nestl&eacute,, Dole Food, Unilever, and Tyson Foods are working with their largest customer, Walmart. Kroger and JD.com, China&rsquo,s second-largest e-commerce technicus, have also joined the same blockchain toneel built by International Business Machines Corp. Carrefour developed its own system in-house. &ldquo,There&rsquo,s no question about it, blockchain will do for food traceability what the internet did for communication,&rdquo, says Open Yiannas, Walmart Inc.&rsquo,s vice voorzitter for food safety and health. Yiannas cites estimates that for every 1 procent reduction te food-borne diseases ter the U.S., the economy would benefit by about $700 million from enhanced productivity, thanks to diminished illness and fewer days lost at work.

Not everyone is so enthusiastic.

Critics say blockchain can be a valuable lump of the food-safety puzzle but caution that it can lightly be gamed. The online ledger requires manual entries, leaving it prone to human errors or intentional manipulation that could compromise the gegevens chain, says Mitchell Weinberg, chief executive officer of Fresh York-based Inscatech Corp., which investigates food sourcing for evidence of fraud. Messing with the digital ledger, he points out, doesn&rsquo,t take a tech genius.

&ldquo,Wouldn&rsquo,t criminals know how to cheat the blockchain?&rdquo, Weinberg says. &ldquo,How would it help with anything fluid or ground-up or chemical ter nature? Those can be lightly adulterated, and blockchain will never know how, when, or by whom.&rdquo, That&rsquo,s what happened ter China ter 2008 when melamine, a white crystalline compound used ter plastics production, wasgoed added to water-diluted milk to increase its protein content. At least six infants died and almost 300,000 fell ill after consuming the altered milk, prompting a massive product recall.

By making suppliers more accountable, proponents say adoption of the technology would help reduce some of the headline-grabbing food tampering of latest years: wood pulp blended with Parmesan cheese, pony meat passed off spil minced beef, and plastic mixed ter frozen chicken nuggets. Such meddling, health dangers aside, costs the food industry spil much spil $49 billion a year, according to the Washington-based Grocery Manufacturers Association, which estimates a tenth of the food purchased te the U.S. is adulterated. Reducing waste is another purpose. Recalls contribute to the 133 billion pounds of food the U.S. Department of Agriculture estimates is lost te the country every year. That accounts for spil much spil 40 procent of the nation&rsquo,s food supply, the USDA says.

So, let&rsquo,s say there&rsquo,s a norovirus or listeria outbreak associated with spinach at your local grocer. The current system may require recalling vast amounts of spinach from around the country, because it&rsquo,s so difficult to identify the origin of contaminated food. With blockchain, grocers can quickly pinpoint the source, narrowed to a single region or even a single farm. Once ter stores, blockchain gegevens&mdash,combined with sensors and rekentuig models&mdash,could help grocers better gauge the shelf life of produce, according to Donna Dillenberger, an IBM research fellow. Historical information, collected from temperature sensors on the shelf, could be run through predictive models to determine the optimal temperature for, say, strawberries.

Blockchain is making its way to sea, spil well. The World Wildlife Fund is testing a combination of radio-frequency identification sensors and blockchain software to track the vervoer of a tuna on its way from fishing boat to processing plant, according to Bubba Cook, the western and central Pacific tuna program manager. The idea is to discourage the introduction of illegally caught fish to the food supply. It won&rsquo,t be a foolproof system, says Cook, but &ldquo,blockchain offers a toneelpodium that makes illegal or unethical practices infinitely more discoverable than the presently diffuse and opaque supply chains.&rdquo,

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Here&rsquo,s what your job will look like ter a blockchain world

General Stanley McChrystal wasgoed responsible for the U.S. Army

te Iraq and Afghanistan. Te his book Team of Teams, he talks about the rude awakening he had when he witnessed how disadvantaged his centralized guideline wasgoed compared to the decentralized networks of Al-Qaeda te Iraq and Afghanistan. McChrystal quickly recognized he needed to reimagine how teams were built and empowered. He understood that innovation, insights, and awareness toebijten at the edges of networks, not ter the center. That is why it is critically significant to empower the edges of those networks with information, resources, and terugkoppeling loops. Captain David Marquet immortalized that same lesson ter his book Turn the Ship Around! He&rsquo,s the source of the doctrine &ldquo,Stir authority to information, don&rsquo,t stir information to authority.&rdquo,

Wij are witnessing the same decentralizing trend ter large organizations, powered by the arrival of blockchain or distributed ledger technology (DLT). This trend is going to affect every industry and every business function ter the years to come. And hundreds of thousands of blockchain-based technologies are going to emerge onto the market to fuel it. Coinbase cofounder Fred Ehrsam suggests &ldquo,There will be a Cambrian explosion of economic and governance designs where many approaches will be attempted te parallel at hyper speed.&rdquo, Indeed, ter 2017, wij eyed more than 442 crypto startups get funded through token sales.

Just spil the evolutionary process requires some lifeforms to fail while others succeed, the best products and platforms won&rsquo,t necessarily win. What makes one product win &mdash, or sustain &mdash, instead of another? Ter Darwinian terms, it is the capability to adapt to a switching environment. Ter the world of organizations, the function responsible for ensuring the capability to adapt to switching environments has a name: marketing. Peter Drucker, the legendary management consultant, once wrote that, &ldquo,Because the purpose of business is to create a customer, the business enterprise has two &mdash, and only two &mdash, basic functions: marketing and innovation.&rdquo, If Drucker is right, it stands to reason that an organization&rsquo,s marketing function should match and complement the innovation function. After all, it is at least spil significant.

What I am proposing is that this era of decentralized, crypto-based technical innovation requires an identically decentralized, crypto-based marketing function that enables adaptation: a decentralized marketing organization (DMO). The purpose of the DMO is to playmate with the decentralized technology organization (the innovation part of the business) to create a &ldquo,crypto-customer.&rdquo, A crypto-customer is different from the customer of a traditional organization. Te a decentralized network, the overall value (i.e., market cap) of the protocol loosely trends to Metcalfe&rsquo,s Law. That is, the most valuable customers are the people who engage most deeply with the protocol and bring ter more knots to the network. So an effective marketing strategy for a decentralized project will enable a series of multipronged request pulls that target the broad array of roles that play into protocol adoption &mdash, developers, designers, token buyers/investors, social media influencers, regular users, playmate integrations, etc.

All of thesis customers engage with the protocol because they believe te the value of the associated token. The more a token holder believes te the expected future value of the token, the more likely they are to hold on for dear life (HODL) and the more likely they will evangelize. So token holders are naturally and intensely motivated. They will engage te activities they think will drive the utility and value of the token higher ter the long term. One might say they are marketers without knowing it, which is a mixed bliss. On the one arm, token holders have the same motivations and incentives spil the project&rsquo,s marketers. On the other forearm, because they are stakeholders, not employees, they cannot be &ldquo,managed&rdquo, or guided spil a traditional employee can be.

Marketers who are employees te a centralized organization are accountable to the leaders who judge their results and determine their compensation. Te a decentralized project, many of the people executing marketing tactics do so without any guardrails. Their compensation doesn&rsquo,t come from a boss, it comes ter the form of market response to their aggregated activities, spil measured by the appreciation te the value of a crypto token. Hence, marketing is syndicated well beyond the traditional boundaries of the organization. Formerly the &ldquo,edge&rdquo, of the marketing network wasgoed simply rank and opstopping employees responsible for marketing activity. Now, the edge is the network of token holders who need to actively market the decentralized project to the next set of potential customers. The upshot: the formal organization, or &ldquo,core,&rdquo, is accountable to the edges of the network.

Token holders view themselves spil brand ambassadors

and may feel that, no matter what type of marketing activity they engage te, it is, by definition, on brand. This combination of motivation and no rechtstreeks accountability means the execution of low-cost innovative activities has the potential to explode te quantity, run the gamut ter quality, and be aimed everywhere and anywhere.

A DMO&rsquo,s many responsibilities

Anyone can blog about a project. Anyone can create a movie about it. Anyone can host an event about it. Those are all positives. At the same time, thesis activities present risks,

  • Onbestendig messaging and look-and-feel stemming from many voices creating confused or even contradictory messaging about the purpose, vision, and value of the token and project
  • Wasted energy going after less-desirable customer segments or low-value objectives
  • Feature delay stemming from differing points of view about the primary use case and target customer, leading to confusion and infighting (look no further than Bitcoin Core vs. Bitcoin Metselspecie). To be sure, one of the benefits of an open-source project is the capability to &ldquo,fork&rdquo, it and create a fresh, better alternative. But premature forking can make it hard to reach critical mass adoption. And that zuigeling of delay can be lethal ter a fast-moving, dynamic, noisy marketplace.

For the reasons above, the marketer of a decentralized project has goals ter common with a traditional chief marketing officer spil well spil goals that are unique to a DMO:

Like ter a centralized marketing organization, a crypto-marketer voorwaarde:

  • Avoid total marketing puinhoop through the creation and communication of a strategic marketing project
  • Ensure brand clarity and message discipline with well-thought-out brand and messaging platforms
  • Maintain and encourage the passion of the people most vested ter the success of the project with a well-planned and inspired communication program that highlights momentum, fresh features, and benefits
  • Uncover the active and potentieel needs of current and future token holders
  • Aggregate those needs for assessment by the core technology team
  • Help the technical team prioritize protocol development against expected increase ter utility and value, weighed against cost/time to supply.

But a crypto-marketer also has some unique challenges. They vereiste:

  • Identify and build a developer audience that sees the value te building on the core protocol
  • Inspire effective execution of marketing activities by token holders using 100 procent influence and 0 procent authority
  • Create a marketing infrastructure to enable any token holder to leverage a set of brand assets that support consistent messaging and visual identity with the absolute ondergrens amount of friction
  • Identify and analyze the token holder-driven marketing activities that produce effective outcomes
  • Rapidly disseminate the learnings and know-how to other motivated token holders for reuse, where applicable
  • Propagate the belief that token HODLing is the utmost sign of commitment and dedication.

The very first part is not effortless, but it is doable. An experienced marketer who has had a leadership role ter an organization and had a broad range of responsibilities, including programma, budgeting, brand communications, go-to-market, product, community, PR, influencer relations, developer relations, analyst relations, content, and lead generation should be able to help you. It is the 2nd part, however, that provides the greatest chance for growth.

When it comes to marketing innovation, the best ideas tend to occur at the edges of a network. After all, that is where the interaction with the evolving market is most intense. Yet, while the best marketing ideas tend to emerge te locations that are far away from the &ldquo,group think&rdquo, of those te the core, the mechanism for funding and executing those ideas tends to sit ter the concentrated areas of the network. This leads to friction te terms of meetings, approval processes, communication lags, and internal selling. Te the &ldquo,Age of Accelerations,&rdquo, spil Tom Friedman calls it, the projects that figure out how to identify, cultivate, and activate their token holders to drive marketing outcomes spil quickly and effectively spil possible are going to significantly increase their odds of success.

The tech behind a DMO

How will all of this actually work? To be fair, that question is most likely at least slightly ahead of the technology. At the same time, like a jigsaw puzzle on a floor, wij are kicking off to see the chunks of an eventual DMO emerge. Spil my CEO at Sprinklr, Ragy Thomas, used to say, &ldquo,Think future back.&rdquo,

A DMO tech stack will have a number of elements. Here are some of them:

  • Decentralized autonomous organization platforms
  • Decentralized idea-generation and voting platforms
  • Decentralized prediction engines
  • Decentralized artificial intelligence
  • Decentralized bots
  • Decentralized gamification engines
  • Decentralized content management
  • Decentralized marketing contraptions

Thesis technologies will serve spil the jumpy system for the DMO. The capability to create organization-wide governance systems that are enforced by blockchain-based clever contracts is not just possible but is ter development (albeit te the early stages). Projects like Aragon, DAOstack, Colony, and District0x are all pursuing the vision of enabling the back-office functions of global, decentralized organizations to work with less friction, lower costs, and greater agility.

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Billionaire tech businessman

and one of the Shark Waterreservoir display&rsquo,s &ldquo,shark investors,&rdquo, Mark Cuban has recently sat down with Kitco News, an outlet specialized on covering news about precious metals, to talk about his opinions on investing ter various assets, including Bitcoin and gold. When asked about what is the safest investment right now, Cuban didn&rsquo,t say stocks, gold or Bitcoin (BTC). Instead, he argued that paying off your credit cards, student loans, or &ldquo,whatever debt you have&rdquo, is &ldquo,very likely the best investment&rdquo,

&ldquo,The reason for that is whatever rente you have – it might be a student loan with a 7% rente rate – if you pay off that loan, you’re making 7 procent. And so that’s your instant come back, which is a lotsbestemming safer than attempting to pick a stock, or attempting to pick real estate or whatever it may be.&rdquo,

Talking about gold and Bitcoin, Cuban said that he hates both, adding that he looks at cryptocurrencies and precious metals spil largely the same thing, calling them &ldquo,collectibles.&rdquo, The billionaire investor explained that the value of both gold and Bitcoin is based on supply and request. However, he also stressed that Bitcoin is te a more favorable position

&ldquo,The good news about bitcoin is that there&rsquo,s a finite supply that&rsquo,ll everzwijn be created, and the bad news about gold is that they&rsquo,ll keep mining more.&rdquo,

This is the 2nd time when Cuban seemingly reversed his opinion on Bitcoin. Back ter June 2017 he criticized the world&rsquo,s leading virtual currency by calling it &ldquo,a bubble,&rdquo, but by October he commenced claiming that cryptocurrencies and Blockchain are the future. Last October, Cuban also included a peak to invest up to 10% of your life savings te Bitcoin or Ethereum ter his movie &ldquo,Guide to Getting Rich,&rdquo, calling them &ldquo,high-risk&rdquo, assets. Te his latest vraaggesprek with Kitco, Cuban recommends to waterput the money ter the bankgebouw to those who want to play it safe, &ldquo,just to sleep well at night.&rdquo, Chic from investing te a digital currency hedge fund and an ICO, and launching the Ethereum-based cryptocurrency Mercury Protocol te 2017, Cuban also announced te January this year that the Dallas Mavericks NBA team, which he possesses, will begin accepting Bitcoin spil payment next season.

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The digital marketing world resumes to mature.

An explosion of technology overheen the last two decades, from the creation of a connected digital world with desktop access to a mobile-heavy, device-responsive, persona-driven, data-collecting ecommerce behemoth, has produced both a marketer&rsquo,s wish and nightmare. And now that technology and the Internet are so lightly accessible, digital marketing is among the most reliable methods. The following trends can help your mortgage business with the distribution of your content via the digital world by means of various technological devices and social media platforms.

Email Marketing

Email has permanently bot placed spil the channel of choice. Consumer behaviour is shifting spil online communications diversify. Albeit inbox usage has lessened due to the use of social media and text messaging, email communication is still the preferred method for business to interact with their customers. Based on statistics, email has always bot a significantly more effective way to acquire and retain customers than any other digital medium. Survey gegevens has shown a 40 vanaf cent better customer acquisition rate than social media.

Tips and Stats to Consider about Email Marketing:

  • Recipients are about 14 vanaf cent more likely to open an email if it&rsquo,s a part of a segmented campaign vs. traditional email.
  • Movie emails see click-through rates that are 96 vanaf cent higher than non-video emails.
  • Email is the number-one channel when it comes to sharing content. Readers are three times more likely to share via social media if they originally receive via email.

It is predicted that email is roped to proceed growing and maturing. Data-driven inbox interactions will become a universal practice, content will update ter real-time within the inbox, the mobile predominated markets will interact more with video-in-email marketing, and the email traditions of the early 2000s will become automated persona-driven programs.

Mobile is going to keep growing

Thesis days, everyone is fastened to their mobile device 24/7, so of course mobile marketing will proceed to grow and build up importance for modern companies. Mobile has become a critical part of every marketing strategy, and the sooner you join the party, the better off you are going to be. Mobile marketing is not a fresh idea or tactic, but the strategy behind it has bot evolving dramatically ter the past few years, and that momentum is going to proceed through 2018 into 2019.

Tips and Stats to Consider about Mobile Marketing:

  • The amount of emails being opened on mobile devices has grown by 180 vanaf cent ter just a few years.
  • More than 50 vanaf cent of Smartphone owners will reach for their mobile device instantly upon waking up. Te other words, the early marketer gets the worm.
  • 57 vanaf cent of all mobile users will not recommend a business if their mobile webstek is poorly designed or unresponsive.

Mobile optimization is an significant theme that has bot reoccurring this year and will surely affect 2019. With the rise and enlargening access of wearable technology, consumers are permanently performing their searches on the go, and this practice is becoming more and more widespread. Google has regularly adjusted its algorithms to support more mobile-friendly pages on websites and has already begun to make its search results pagina on desktops better resemble its mobile version. Desktop searches aren&rsquo,t going anywhere anytime soon, but mobile queries are expected to grow.

Movie and Live Streaming

Movie proceeds to become increasingly accepted among audiences and is a fine method of delivering your brand and message. The use of live streaming is one of the growing social media marketing trends. It is a good tactic for your mortgage business to reach out and grab the attention of your clients, prospects and leads. Google has even enhanced the appeal of movie by permitting them into search results pages. Through the use of social media channels like Facebook, Instagram, Snapchat, Periscope and Twitter, the possibilities for your mortgage business are endless, and for this reason it&rsquo,s worth incorporating live streaming te your business and marketing plans.

Tips and Stats to Consider about Movie:

  • 59 vanaf cent of executives agree that if both text and movie are available on the same topic, they are more likely to choose movie.
  • Social movie generates 1,200 vanaf cent more shares than text and pics combined.
  • Native movies on Facebook have Ten times higher reach compared to YouTube linksaf.

Live streaming movie is simply a more interactive form of movie marketing, and movie marketing has bot proven to be a very effective form of building relationships. Movie presently accounts for half of all Internet traffic, so it is understandable why businesses would want to be part of it. Movies are accessible and affordable, and their Come back on Investment has bot tested and proven again and again. Its success is expected to proceed into the next years.

Social Media

Wij presently live ter a world predominated by social media, and marketers and businesses are taking utter advantage of it. However, this means that there is a onveranderlijk switch ter the trends and the way brands should best communicate with their customers. It&rsquo,s significant that brands keep up with the latest trends ter order to achieve their goals, whether that is to increase conversions or improve ROI. The popularity of social media proceeds to rise, and 2018 is no exception. Facebook clearly stood out spil a social media channel and reached 1.79 billion monthly active users te the third quarter of 2016. This is followed by YouTube, which has 1.Trio billion users. It is fairly clear that social media is here to stay, and mortgage professionals need to capitalize on it and use the various platforms to their advantage.

Influencer Marketing

Influencer marketing has bot growing te popularity for the past few years, but fresh and different types of brands are now kicking off to take notice. According to Inc.com, 84 vanaf cent of marketers planned on executing at least one influencer marketing campaign during 2017, and businesses generate $6.50 for every $1 invested ter influencer marketing.

Te general, consumers&mdash,especially junior ones&mdash,choose content that feels less &ldquo,staged&rdquo, and more natural. Subtle sponsored content that feels and looks organic promoted by influencers is enormously effective. Almost 95 vanaf cent of marketers who presently use an influencer marketing strategy believe it is effective, and wij only expect the number of marketers (and their respective brands) to increase next year. Destination organizations are now collaborating with influencers to build up that more authentic voice to resonate with target audiences they would otherwise reach with less credible paid advertisement or native content, when their own content has a hard time cutting through the noise.

Let&rsquo,s recap

Electronic mail has bot utilized the entire time, identically creating success and hardships for organizations that adopted the digital way of life. Movie and live streaming are both fresh and familiar methods that are ideal for businesses that want to attract audiences. Mobile marketing is an enormous trend that all businesses should consider spil a strategy spil its growth and popularity increases. This is also the case with social media spil it becomes increasingly popular amongst the public. And Influencer Marketing can help distribute te a less &ldquo,staged&rdquo, and more natural way amongst current and potential customers.

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Top Blockchain-Related Stocks For 2018, And A Few To Avoid

Ter latest years, blockchain and other fresh technologies

have emerged that may significantly switch the future of money, finance and more. Not only can blockchain technology support the functions of cryptocurrencies like Bitcoin, Ether and Ripple, but it has the potential to revolutionize marketplaces and the way gegevens is stored and transferred around the globe for generations to come. Companies across industries including financials, healthcare and technology are looking into blockchain research and development te search of ways for better fraud prevention security, swifter transmission confirmation and potential cost savings through efficiencies. Ter fact, it has bot predicted that blockchain platforms will store 10% of global GDP within the next decade.

Measuring Blockchain Innovation Potential

Given the technological progress and potential, it could prove valuable to investors to be able to measure and analyze the companies that are investing te and developing blockchain technology, identifying the companies most potentially able to augment their businesses and generate fresh revenue flows or cut costs would likely help investors outperform. To help investors measure the potential effect of blockchain technology, I created a Blockchain Score&trade, ranking methodology. Blockchain Score utilizes seven factors to formulate a better overall picture of a company&rsquo,s blockchain-related potential, visualized through a ranking system. Based on this methodology, wij ranked some of the top blockchain-related companies for 2018.

The bellwether exchange and equity index provider is among the top financial companies faithful to harnessing the power of blockchain. The Fresh York-based rock-hard operates at the intersection point inbetween finance and technology, enabling investors to securely navigate financial markets on a global scale.Most investors are familiar with Nasdaq regarding traditional investing practices, but Nasdaq has also become an industry leader te developing innovative securities transaction methodologies since 2013. It also wasgoed one of the very first to explore and incorporate the use of blockchain technology into its applications. The Nasdaq Private Market wasgoed very first launched te 2013 to facilitate secondary transactions for private corporations, and two years zometeen Nasdaq announced its very first private securities transactions using blockchain technology. Chain.com wasgoed the very first client to use Nasdaq&rsquo,s own Linq Blockchain ledger toneel. The fintech company has invested te blockchain technology and looks to be on the forefront of blockchain&rsquo,s transformative potential.

Since its founding te 1911, IBM continually developed technologies used via business, industry, and the public. Today, the company behind Watson and developments te cloud technology is already harnessing a blockchain service for overheen 400 clients te numerous industries. IBM&rsquo,s Blockchain Toneelpodium provides a fully managed, blockchain as-a-service (Chef) suggesting delivered through the IBM Cloud, permitting organizations or individuals to record and track any type of elaborate transaction and recordkeeping network securely. More importantly, IBM estimates that its blockchain suggesting will decrease financial service transaction disputes from $100 million each year to $30 million and reduce overall resolution time by 77%. Blockchain platforms have the potential to reduce costs for industries like finance, healthcare, government and more while potentially creating a fresh revenue stream for firms suggesting blockchain spil a service. Thesis improvements may translate into improved bottom lines, and higher earnings.

Tho’ known for its bullet trains and enterprise solutions, Hitachi is actually one of Japan&rsquo,s thickest technology firms investing ter blockchain. The conglomerate has bot researching blockchain technology since the early 2000s, before even the invention of Bitcoin. Hitachi obtained its very first blockchain-related Japanese patent te 2003.

Through its Financial Innovation Laboratory (FIL), Hitachi continually works to broaden the application of blockchain using a a three-phase treatment. The multinational technology hard very first intends to establish a specialty for financial processes specifically, then expand across industries, and ultimately create a fully functioning, automatic process across systems using fresh blockchain innovations like brainy contracts. Recently, Hitachi incorporated a cryptocurrency and blockchain solution to support its supply chain management and operational strategy service. Te time, Hitachi aims to proceed committed research and development efforts to find and introduce more use cases te blockchain technology.

Blockchain advancements are, to the verrassing of many, also utilized by German Automaker Daimler AG. Ter partnership with LBBW, Daimler launched a &euro,100 million 1-year corporate loan muziekinstrument, known spil a Schuldschein, using blockchain technology. The accomplish transaction, from origination and execution of the loan agreement to the confirmation of repayment and of rente payments &mdash, wasgoed wholly carried out through blockchain technology.

Based on the success of this latest blockchain initiative, Daimler is looking to implement blockchain technology into the total spectrum of its business practices, spil well spil automaat financing. Kurt Sch&auml,fer, Daimler&rsquo,s Treasury Vice-President stated &ldquo,Blockchain can affect almost the entire value chain. That&rsquo,s why wij, spil a leading automaker, want to play an active role ter the global blockchain community and help form the cross-sector blockchain standards. Wij want to do this te all the areas of application that are significant to us: customer relations, sales and marketing, supplier management, digital services, and financial services.&rdquo,

Hive Blockchain Technologies

Hive Blockchain technologies is among our top blockchain stock picks, and one of the most directly involved ter cryptocurrency investing. The Canadian technology company looks to bridge the gap inbetween blockchain innovation and capital markets through ownership of numerous cryptocurrency mining farms at strategic locations. It uses blockchain technology to validate cryptocurrency transactions.

Hive recently announced a major expansion of its mining capabilities, securing a large-scale bitcoin mining facility te addition to a private financing round to the tune of $100 million. The technology rock-hard wasgoed the very first publicly traded stock on a major stock exchange dedicated solely to cryptocurrency mining when it joined the Canadian TSX venture exchange te September 2017. Hive operates numerous cryptocurrency facilities and mines 8 cryptocurrencies presently including Bitcoin, Ethereum, and Litecoin.

So-Called Blockchain Stocks To Avoid For Now

Investors face a unique risk amid the hum surrounding blockchain. Many businesses may have unwarrantingly added blockchain to their official company names, and experienced a subsequent spike ter their stock prices. This is without necessarily utilizing strafgevangenis understanding the innovative aspects of the technology. Be wary thesis so-called blockchain companies, spil they could be benefitting from the technology&rsquo,s shimmer while suggesting no substance. Our methodology has found companies that may require more time and thought to actually integrate blockchain into their core competencies.

Xunlei is a Chinese video-streaming service turned cryptocurrency and blockchain company. Te October, the technology company announced its project to launch OneCoin, it&rsquo,s own blockchain-based cryptocurrency. From October through November, XNET&rsquo,s stock price to surged from $Four to $25 after the announcement, but experienced major declines thereafter, causing investor suspicion. Now, the company is involved te at least ter at least Two class-action lawsuits, alleging that XNET made false or misleading statements to investors, and is te disturbance of federal securities laws te suggesting on OneCoin, now named LinkToken.

The lawsuits stem from seemingly conflicting statements regarding the fresh blockchain-based cryptocurrency. Investors who believed the announcement to be an initial coin suggesting (ICO), were met with fresh statements that LinkToken wasgoed actually an initial mining suggesting, and that the coins were not for trading. China&rsquo,s central handelsbank banned ICOs te September, before XNET&rsquo,s blockchain announcement, but investors can only wait spil the litigation unfolds. The fervor surrounding blockchain requires investors to analyze blockchain-related stocks with a rigorous methodology, to avoid the potential pitfalls.

Previously Long Island Ice Tea Corp., Long Island blockchain raised eyebrows market-wide after the company announced a significant shift ter its business concentrate, including a finish name switch. Tho’ the company still actively produces its non-alcoholic beverages and is yet to provide details on its use of the blockchain, the stock price enhanced by more than 250%. For blockchain investors, there may be better options for blockchain-related stocks. It would be prudent to consider companies with more concrete plans or research into the utilization of blockchain technology te their core competencies.

Bioptix Inc. switched its name to Riot Blockchain last October to reflect a fresh concentrate on cryptocurrency and blockchain business. Before even announcing its entrance into the cryptocurrency and blockchain technology space, the penny stock almost doubled ter value, straks plunging 20% ter December. Today the stock is ter the process of selling its remaining biotech related patents, spil it pivots to bitcoin mining and blockchain software. It may still be too early to determine how this shift will affect the company&rsquo,s revenues, costs, and operating margins.

The Eastman Kodak company recently made headlines after announcing KodakCoin, a blockchain-powered token solution to photography copywrite protection. The stock price tripled te value after the announcement. While this fresh development of blockchain technology is potentially promising for the stock and the market overall, details remain excessively scant, and it remains to be seen if Kodak can augment its business monster with blockchain capabilities. Kodak&rsquo,s KashMiner&rsquo, mining equipment looks to support licensing partnerships, but, may be the total extent of the company&rsquo,s cryptocurrency plans. Lastly, it is worth noting that KodakCoin has announced a delay to its initial coin suggesting (ICO) by several weeks, to verify the &lsquo,accredited investor&rsquo, status of interested parties. The company&rsquo,s statement at the end of January also cautioned interested investors to avoid fraudulent KodakCoin ICO pages online, and to purchase the token on Kodak&rsquo,s official toneelpodium only.

Whether its applications represent an incremental improvement, a significant leap forward, or a accomplish transformation of industry, blockchain&rsquo,s potential is certainly worth a 2nd look. The technology is still considered to be te its early adoption stage, but innovations ter blockchain investing are becoming lighter. Take a look at thoughtful blockchain methodologies like Blockchain Score&trade,, which aims to find high-quality stocks on the forefront of blockchain technology. The Reality Shares Nasdaq Blockchain Economy Index utilizes this methodology ter its construction and is fully supported by an advisory houtvezelplaat of blockchain company founders, cryptocurrency executives, and technology thought leaders to guide the strategy for true blockchain influence.

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